ODOSCOPE FAQ — how the platform works, pricing, GDPR and integrations

Answers to the most common questions about ODOSCOPE: what Situationalization is, how the platform works (no rules, no segments, real-time decisions in less than 20 milliseconds), how integration works on different shopsystems e.g. Shopware, Shopify, Scayle, and Salesforce Commerce Cloud, GDPR compliance, pricing model, and what ROI to expect.

What is ODOSCOPE?

ODOSCOPE is a hyper-personalization and AI-merchandising platform for ecommerce. It personalizes product and search lists, recommendations, merchandising and creatives in real time using its proprietary Situationalization approach — without cookies, pixels or consent.

What is Situationalization?

Situationalization is ODOSCOPE's term for real-time, context-aware ecommerce personalization. Instead of relying on cookies or historical user profiles, it addresses even unknown visitors and evaluates the live context of each interaction — device, location, referrer, time, in-session behavior and live catalog state — to decide what to show next.

Does ODOSCOPE handle both personalization and merchandising in one platform?

Yes. ODOSCOPE combines scalable, real-time personalization and AI-powered merchandising in a single platform, so retailers and brands run both from one system rather than stitching together separate tools.

How is ODOSCOPE implemented?

ODOSCOPE provides native plugins for Shopware, Shopify and Salesforce Commerce Cloud, and a REST API or integrations for any other ecommerce platform e.g. Scayle.

Does ODOSCOPE work with Shopify, Shopware, and Salesforce Commerce Cloud?

Yes. ODOSCOPE offers native plugins for Shopware, Shopify and Salesforce Commerce Cloud, and a REST API for any other ecommerce stack.

Is ODOSCOPE GDPR compliant?

Yes. ODOSCOPE is built and hosted in certified German data centers on its own root servers (ODOSCOPE Private Cloud) and personalizes in real time without cookies, pixels or consent — making it GDPR-compliant by design.

How does ODOSCOPE personalize for anonymous users?

ODOSCOPE personalizes from the very first click using contextual signals — device, location, referrer, time, on-site behavior and live catalog state — instead of cookies or a returning-user profile. The platform uses dynamic real-time look-alike-audiences, thereby eliminating the need for complex rules. Anonymous traffic gets a relevant experience immediately.

How is ODOSCOPE different from rule-based segmentation?

Unlike rule-based segmentation, which places visitors into predefined buckets and serves each group the same content, ODOSCOPE's Situationalization approach evaluates the live context of every interaction in real time. By using dynamic real-time look-alike audiences instead of complex rule sets, every visitor sees the most relevant product, content or offer for that exact moment — without relying on cookies or historical user data.

How fast is ODOSCOPE's real-time personalization, and what does \"real-time\" actually mean?

ODOSCOPE makes each personalization decision in under 20 milliseconds, at the moment of the page request. This is true request-time decisioning — every visitor gets a fresh decision based on the live context of that interaction. It is not batch processing, overnight recalculation, or next-day segment updates, which some platforms also describe as \"real-time.\" With ODOSCOPE, real-time means within the page load itself.

What ROI can I expect from ecommerce personalization with ODOSCOPE?

Published customer outcomes include a 12x return on investment for goldner-fashion.com, a 10% AOV uplift for unknown users for FRANKONIA.de and a 25% revenue increase for Felgenshop.de. PETER HAHN also reported +20% mobile demand and +18% mobile order value.

How long does ODOSCOPE take to integrate?

Typical integration timeline still to be supplied by the client (placeholder: weeks for plugin-based stacks like Shopware/Shopify/Salesforce; longer for custom REST API integrations). Do not publish until confirmed.

How is ODOSCOPE priced?

Pricing scales with annual session volume in 1-million increments plus the number of AI modules used. Annual contracts include a 3-month notice period.

Can I cancel my ODOSCOPE subscription?

ODOSCOPE contracts are annual and can be cancelled with three months' notice before the end of the term.

How can I reach ODOSCOPE as a customer?

Every ODOSCOPE customer is paired with a dedicated account manager and can reach the team directly by email, Slack or Microsoft Teams.