One driver.
One experience.
The challenge in automotive e-commerce is not a lack of data but making the right use of it. Every click, every vehicle selection, every search for parts or accessories signals intent. Yet much of this potential remains unused, as shop experiences often stay generic instead of reflecting the specific needs of drivers, vehicles, and use cases.
ODOSCOPE analyzes this behavioral data in real time and dynamically adapts the shopping experience accordingly. This ensures that users are not just shown products but the right parts and accessories at the right time and the right fit for their vehicle and purpose.
All in real time, without relying on cookies or consent while ensuring efficient product exposure.
Driving automotive retail with hyper-personalized shopping experiences.
In the fast-moving world of mobility & powersports e-commerce, staying competitive means leveraging the right technology.
Our platform provides hyper-personalized search and product lists enriched with relevant recommendations, demand insights, and efficient inventory management to support better customer experiences. With its wide range of features, you can respond quickly to shifting demand and keep your assortment relevant for every driver and vehicle.
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Real-time, data-driven Marketing
Leverage insights of your existing 1st party data to offer tailored product suggestions.
Relevance at all Touchpoints
Stay personal on all channels – fully inline with the journey of your customers.
Know what your customers want.
The perfect offer for every user in every situation. Because the moment matters most.
Show only parts and accessories that are actually available.
Provide a reliable shopping experience by ensuring that users immediately find products that fit their vehicle and are available for delivery. Every offered rim size, tire specification, or motorcycle accessory you display in your shop is in stock and ready to ship.
With ODOSCOPE, your assortment is continuously aligned with actual availability. So, you only promote what can be delivered. This reduces friction in the buying process and avoids dead ends caused by unavailable or incompatible products. You present only parts that not only meet customer expectations but also fulfill all technical compatibility requirements. Just the right products at the right time, ready to be selected and installed.
Increase in Mobile Conversion Rate
Sales per Visit
Seasonal recommendations
that fit.
Offer your customers relevant recommendations at the right time whether it’s new accessory lines, product series, or highlights such as bikes and rims. Give returning customers early access to selected products, while enabling price-sensitive users to discover reduced or discontinued items.
Manage new products and bundles in a structured way, align them with your marketing plan, and validate their performance through A/B/n testing before scaling. Combine new products with proven bestsellers and adapt them to seasonal demand and vehicle-specific requirements.
This allows you to continuously optimize your assortment and recommendations based on real user behavior ensuring that every selection is relevant, technically compatible, and aligned with current demand.
for validating product performaces
Penalize late delivery times
In seasonal peaks, availability and delivery speed become critical. In spring, for example, riders prepare their motorcycles for the season, and many drivers switch from winter to summer tires. In these moments, every day counts yet delays or unavailable parts quickly lead to drop-offs and lost sales.
Ensure transparency by displaying only parts and accessories with reliable delivery times. Our solution automatically prioritizes items with dependable availability and shipping, so your users see what they can actually order and receive in time.
If you want, you can easily steer relevance while rankings continuously adapt to availability and demand. When out-of-stock products return, they are automatically reintegrated into your product lists always positioned according to current user intent and seasonal context.
Of clients report higher sales after implementation.
Incorporate User Signals
Consider vehicle, preferences, budget, and driving style of any of your users.
1:1 Vehicle Configurations Inspire users with relevant combinations of rim sizes, tire dimensions, and vehicle-specific parts.
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Sale Campaigns
Manage promotions efficiently across accessories, apparel, tools, and spare parts – always aligned with your current inventory and demand.
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Reduce Returns
Prioritize compatible, in-stock products – minimizing returns.
Discover our dedicated Automotive Cloud. Built to help you scale your business.
Craft a powersports experience where every detail fits so everything runs like a well-tuned enginge.
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
Further success stories
Frequently Asked Questions
Find answers to common questions about our platform and services.
Yes. ODOSCOPE handles vehicle-specific compatibility — rim sizes, tyre dimensions, vehicle-specific parts — and ranks each list to show only what fits the visitor's specific vehicle and purpose.
Yes. Live availability and delivery-time signals feed the ranking, so out-of-stock or slow-to-ship items are automatically demoted. Late delivery times can be penalized explicitly.
Yes. ODOSCOPE personalizes by season, weather and time of day — so winter tyres, accessories and seasonal parts surface automatically when relevant.
Key Features at a Glance
Cookieless personalization
ODOSCOPE can personalize also for users without cookies, deleted cookies, or who deny any consent. ODOSCOPE personalizes your content for 100% of your traffic individually.
No additional pixel
Since ODOSCOPE is based on your existing data, no additional pixels need to be integrated. We do not track. ODOSCOPE is productive from day 1, no additional data silo, no redundancy.
Consent-free personalization
ODOSCOPE does not place a cookie to track a user, nor does it use any 3rd party data. Instead, it uses in-session data and is stateless, i.e. it makes and displays a decision, but does not store a status.
Individual relevance ranking for each user and their click
ODOSCOPE ranks any search and product list by each user click and according to their actual in-session behavior. It, therefore, dynamically analyzes each user's data points to determine their individual relevance.
AI-powered merchandising with easy-to-use interface
Although user conversion is generally good, it is not always profitable. This is the case when the product purchased has a low margin. Our AI-powered merchandising reliably strikes a balance between scalable personalization, high UX standards, and achieving your business goals.
Look-alike-audiences for each user, automated and in real time
ODOSCOPE identifies each single user’s individual look-alike-audience (LAA) from the shop’s data history in real time, and increasingly accurate by every click in the ongoing session. LAAs are large enough for statistic significance, but small enough to be mostly relevant for the current user.
Superfast technology for analyses and decisions made in real time
ODOSCOPE takes less than 20 milliseconds to analyze even hundreds of millions of rows of data and dynamically create a ranking based on user-specific relevance. ODOSCOPE can be integrated without impacting a shop's performance.
High-dimensional, fully automated prescriptive analytics
ODOSCOPE can handle many dimensions at once and across multiple data sources. The analysis results in a customized decision that is displayed immediately. It combines real-time analysis with real-time decision making and real-time data activation.
ODOSCOPE's Data Lake breaks down silos
Our Data Lake indicates all data points from the customer's data sources (web tracking, product data, optionally CRM data) at once and identifies relevant and meaningful correlations for each individual user. It breaks down silos and identifies the "gold nuggets" in data sources super fast.