Beauty lives in personal preferences and moments.
Beauty is personal. It evolves with individual routines, preferences, and timing. Product relevance is shaped by factors such as skin type, skin tone, seasonality, and frequency of use. Base your decisions on these signals. Anticipate skincare and beauty needs beyond explicit inputs and continuously adapt your product range to changing preferences of your users and product lifecycles – for every shopping moment.
Structure your product presentation around routines and usage patterns. AI-powered decision-making connects context, intent, and historical behavior to determine what is most relevant to each user in a given moment. This creates a more consistent customer experience and supports improvements in customer loyalty, conversion, and revenue.
Make beauty shopping feel considered and personal.
With the Beauty & Lifestyle Cloud.
Create experiences that reflect how your customers actually approach beauty – through routines, preferences, and evolving needs. Deliver recommendations that align across skin, hair care and makeup.
Our platform enables hyper-personalized listing and search results, curated product combinations, and routine-based inspiration – all grounded in real-time signals. This allows you to keep your assortment relevant, your presentation consistent, and your customer experience aligned with each moment.
Every customer, every moment.
Present the right beauty products for each user’s current context and support their indiviudal care routines and personal needs.
Relevance at all Touchpoints
Create a consistent, personal experience across channels – adapted to each customer’s beauty journey, from discovery to replenishment.
.png)
Data-driven beauty, in real time
Use your 1st-party data to shape tailored product listings and recommendations.
Hightlight what's ready to be chosen.
Delight your customers with a selection that reflects what is truly available – across skincare, makeup, and fragrance. Adjust visibility based on real-time stock and highlight products that fit the current moment, from the right shade to the perfect scent.
Compose beauty routines and product combinations that feel considered and complete – aligned with individual preferences and ready to use. Out-of-stock items move into the background, while available matches take focus.
You as product owner stay in control: fine-tune weighting, priorities, and visibility rules at any moment aligning every decision with your business goals, while AI continuously supports relevance and scale.
Relevance isn't just about showing what fits. It's about being able to deliver exactly what fits, right when it's needed.
Increase in Revenue
Increase in Conversion Rate
Test what resonates. Refine what performes.
Run multiple A/B tests across product listings, recommendations, and campaigns – from skincare sets to fragrance combinations. Compare different approaches in parallel and understand what drives engagement, conversion, and basket size. Evaluate variations based on real customer behavior: Which routine performs better? Which shade range converts? Which scent combination resonates in a given context?
All tests run simultaneously and are visualized transparently, giving you a clear view of performance at any time. Decide what to scale, adjust, or phase out or let AI support these decisions.
Continuously refine your beauty experience based on evidence, aligned with your strategy and your customers’ evolving preferences.
for any strategy and campaign
Prioritize what arrives on time.
Delivery times directly influence purchase decisions. Reliable availability builds trust, especially in beauty, where replenishment and timing matter.
Adjust product visibility based on real-time delivery expectations: Items with shorter lead times move forward, while longer delivery windows are deprioritized. This ensures that customers primarily see products they can rely on – from daily essentials to current favorites.
When out-of-stock bestsellers such as serums, creams, or makeup staples become available again, they are automatically re-introduced where they are most relevant.
All adjustments remain transparent for you, allowing you to align delivery performance with your merchandising strategy.
Reduction of Bounce Rate
Shades, scents and product lines.
Inspire with well-matched variations – from shades and textures to signature scents and product families.
Sale, with intention.
Manage beauty promotions with precision, aligned with your strategy, assortment, and your margins.
Reduce returns.
Through the right product presentations at the right time.
Know your customers.
Blend preferences and real-time signals into every decision.
The Beauty & Lifestyle Cloud. To Scale Your Business.
Craft a beauty experience where every detail feels considered – and everything simply falls into place.
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
Further success stories
Frequently Asked Questions
Find answers to common questions about our platform and services.
ODOSCOPE helps ecommerce retailers sell their goods in a targeted and profitable way through future-proof, scalable personalization and AI-powered merchandising. We provide a privacy-compliant customer engagement platform for managing all digital sales channels, enabling business users to analyze and profitably leverage user, customer and market data. Based on user-centric, automated, real-time decisions, we enable our clients to show the right content at the right time in the right way to each individual online user - whether known, anonymous or not yet recognized.
Yes, because we want to give you the best of both worlds.
Scalable personalization is entirely data-driven. It is highly accurate and lightning fast. It intelligently combines knowledge from multiple digital touchpoints and is fully automated. Scalable personalization easily enables any number of playout variants based on high-dimensional prescriptive analytics.
With Merchandising, you can actively contribute your knowledge and experience: you can control which products are promoted or penalized based on margins or out-of-stocks. All playout scenarios remain purely data-driven and user-specific. This allows you to make targeted sales while taking into account campaign goals or promotional surcharges. Often there are multiple factors at play.
We offer plugins for Shopware, Shopify and Salesforce for quick and easy integration into a shop system (as of Q1, 2024). Otherwise ODOSCOPE is integrated into the store system via REST API. The integration is thoroughly documented and closely monitored by our reliable Customer Success Team.
Each of our customers is in close contact with a dedicated account manager and representative from our Customer Success team. Personal contacts are always available via email or a customer-specific Slack or Teams channel.
An ODOSCOPE license is essentially calculated based on the traffic volume of an online shop per year (sessions per year in 1 million steps). Another factor is the number of AI modules used for the various onsite personalization activities like product list sorting, search result sorting, recommendations, mailings, adaptive ads etc.
We want all customers to be happy and satisfied with our solution and services, of course. However, if a customer decides to end the contract, the contractually agreed notice period applies. In general, an annual license will be renewed for another year unless it is cancelled in writing with 3 months notice to the end of the contract.
Key Features at a Glance
Cookieless personalization
ODOSCOPE can personalize also for users without cookies, deleted cookies, or who deny any consent. ODOSCOPE personalizes your content for 100% of your traffic individually.
No additional pixel
Since ODOSCOPE is based on your existing data, no additional pixels need to be integrated. We do not track. ODOSCOPE is productive from day 1, no additional data silo, no redundancy.
Consent-free personalization
ODOSCOPE does not place a cookie to track a user, nor does it use any 3rd party data. Instead, it uses in-session data and is stateless, i.e. it makes and displays a decision, but does not store a status.
Individual relevance ranking for each user and their click
ODOSCOPE ranks any search and product list by each user click and according to their actual in-session behavior. It, therefore, dynamically analyzes each user's data points to determine their individual relevance.
AI-powered merchandising with easy-to-use interface
Although user conversion is generally good, it is not always profitable. This is the case when the product purchased has a low margin. Our AI-powered merchandising reliably strikes a balance between scalable personalization, high UX standards, and achieving your business goals.
Look-alike-audiences for each user, automated and in real time
ODOSCOPE identifies each single user’s individual look-alike-audience (LAA) from the shop’s data history in real time, and increasingly accurate by every click in the ongoing session. LAAs are large enough for statistic significance, but small enough to be mostly relevant for the current user.
Superfast technology for analyses and decisions made in real time
ODOSCOPE takes less than 20 milliseconds to analyze even hundreds of millions of rows of data and dynamically create a ranking based on user-specific relevance. ODOSCOPE can be integrated without impacting a shop's performance.
High-dimensional, fully automated prescriptive analytics
ODOSCOPE can handle many dimensions at once and across multiple data sources. The analysis results in a customized decision that is displayed immediately. It combines real-time analysis with real-time decision making and real-time data activation.
ODOSCOPE's Data Lake breaks down silos
Our Data Lake indicates all data points from the customer's data sources (web tracking, product data, optionally CRM data) at once and identifies relevant and meaningful correlations for each individual user. It breaks down silos and identifies the "gold nuggets" in data sources super fast.