Meet ODOSCOPE at DMEXCO on 20 + 21 September 2023 in Cologne DMEXCO, Europe's leading marketing and tech event, will once again take place in the Cologne exhibition [...]
People who shop online expect a high-quality, personalized experience. To give each customer the product they want, you need to manage your assortment in a contemporary way. This is [...]
Align your business needs with your customers' needs. Done easily with the right technical setup. Personalization alone is not enough Personalization has become an indispensable part of e-commerce. [...]
Come and see us and our platform for yourself. ODOSCOPE will be present at this year's E-Commerce Berlin. You can meet us on 23.02.2023 at stand A6.6, where Ricardo, [...]
Dynamic banner impressions without cookies. Adaptive Creative Optimization (ACO) – a new approach for personalized display advertising Individual personalization for every user, based on the advertiser’s 1st party data, [...]
In 2023 Universal Analytics (aka Google Analytics) will go away. The free version will end on July 1, 2023, and three months later for the paid version “Universal Analytics 360”. Universal Analytics [...]
More tools and more data are available than ever. Yet, data activation is still an issue. A big one. It is a popular buzzword and supposed to be in practice [...]
