Situationalization - the new personalization
Situationalization, influenced by a user's context, varies greatly—whether commuting on a cell phone, working on a desktop, or relaxing with a tablet. User behavior differs based on time, device, location, and other factors, all discerned from historical data and analyzed in real time for each interaction. See how it works.
![](https://cdn.prod.website-files.com/65c65881cb0dd36b21ac777e/65dc8c3b37d121863bdceb88_07-odo-situanilaisation.png)