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Genuine experiences from our clients

Significantly more sales through targeted and personalized merchandising. ODOSCOPE gives us the ability to optimize the sorting of items in a targeted way.

Merle

Procurement, DF Automotive

Personalised Product Listing Pages and Recommendations – Optimal Result, Minimal Effort.

Roland

Business Development Manager Omnichannel, BRAX Store GmbH & Co. KG

We were actually quite satisfied with our previous RECO. But with the situational recommendations, ODOSCOPE has taken it up a notch. The enormous uplifts have convinced us to completely replace our classic RECO.

Sarah

Manager Projects, asambeauty

ODOSCOPE helps us to profitably use our big data sets we collected. The clear backend makes it easy for us to understand at any time how the recommendations are made.

Björn  

Head of E-Commerce, felgenshop.de

With the ODOSCOPE Situationalization Platform, we can now use our data to offer all visitors the most relevant products according to their respective shopping situation. This can revolutionize the shopping experience at PETER HAHN and significantly increase sales, order and return rates.

Tobias

Leiter Digital Product Management & Marketing Automation, Peter Hahn

OMR Badge stating the ODOSCOPE is leader in the category Customer Engagement Platform in Q3_2023
25 Bewertungen

Frequently Asked Questions

Find answers to common questions about our services and products.

What are A/B or multivariate tests?

In an A/B test, different elements like product presentations, colors, etc. are tested for their effect on users. 50% of the traffic is exposed to Variant A, 50% to Variant B. Depending on which variant performs better (cf. KPIs such as conversion rate etc.), that variant is used and the next test is set up. There are also A/B/C/D-tests with more than two variants, as well as multivariate tests (MVT), in which several elements on a page are tested in different combinations. A/B testing or MVTs are a common way to optimize page functionality and improve customer experience.

Customer Experience and User Experience

Customer experience (CX) and user experience (UX) are crucial aspects of the customer journey. CX is the customer's experience during his customer journey. If the CX is pleasant and the customer's request can be fulfilled effectively and smoothly, the customer is likely to return and may even recommend the company to others and be more receptive to the company's offers and advertising messages.

UX means the same thing. However, depending on the context, UX can also refer to the experience of potential customers (as opposed to existing customers).

Why is there a (technical) difference between user and customer?

A customer is a client. In contrast to a user, a customer is known because a purchase with order and payment has been made. However, known customers are often not recognizable as such during an online visit and can therefore only be recorded and treated as users (until they log in or place another order).

What is Customer Engagement?

Customer engagement encompasses active behaviors like clicking, filtering, and purchasing. Each engagement fosters loyalty, with the right ones converting users into customers. ODOSCOPE enables instant personalization upon landing, ensuring users see the most relevant content immediately, ideal for fostering engagement.

What is Data Activation?

Data activation is the use of data points to determine a (personalization) decision such as a specific selection, sorting of products, news, images, search results, recommendations, etc. according to individual relevance. ODOSCOPE works with real-time data activation, which adapts flexibly and dynamically to the user's current situation with every click.

Is Real time always Real time?

The term real time is used in many different ways. Real time is not always real time. Technically, it refers to the quasi-instantaneous execution of computer-based analyses, decisions based on them and their display. ODOSCOPE has several real-time capabilities; both in terms of real-time analysis (even on very large amounts of data) and in terms of real-time display of personalization as a decision of real-time analysis ( cf. data activation).

Frequently Asked Questions

Find answers to common questions about our services and products.

What are A/B or multivariate tests?

In an A/B test, different elements like product presentations, colors, etc. are tested for their effect on users. 50% of the traffic is exposed to Variant A, 50% to Variant B. Depending on which variant performs better (cf. KPIs such as conversion rate etc.), that variant is used and the next test is set up. There are also A/B/C/D-tests with more than two variants, as well as multivariate tests (MVT), in which several elements on a page are tested in different combinations. A/B testing or MVTs are a common way to optimize page functionality and improve customer experience.

Customer Experience and User Experience

Customer experience (CX) and user experience (UX) are crucial aspects of the customer journey. CX is the customer's experience during his customer journey. If the CX is pleasant and the customer's request can be fulfilled effectively and smoothly, the customer is likely to return and may even recommend the company to others and be more receptive to the company's offers and advertising messages.

UX means the same thing. However, depending on the context, UX can also refer to the experience of potential customers (as opposed to existing customers).

Why is there a (technical) difference between user and customer?

A customer is a client. In contrast to a user, a customer is known because a purchase with order and payment has been made. However, known customers are often not recognizable as such during an online visit and can therefore only be recorded and treated as users (until they log in or place another order).

What is Customer Engagement?

Customer engagement encompasses active behaviors like clicking, filtering, and purchasing. Each engagement fosters loyalty, with the right ones converting users into customers. ODOSCOPE enables instant personalization upon landing, ensuring users see the most relevant content immediately, ideal for fostering engagement.

What is Data Activation?

Data activation is the use of data points to determine a (personalization) decision such as a specific selection, sorting of products, news, images, search results, recommendations, etc. according to individual relevance. ODOSCOPE works with real-time data activation, which adapts flexibly and dynamically to the user's current situation with every click.

Is Real time always Real time?

The term real time is used in many different ways. Real time is not always real time. Technically, it refers to the quasi-instantaneous execution of computer-based analyses, decisions based on them and their display. ODOSCOPE has several real-time capabilities; both in terms of real-time analysis (even on very large amounts of data) and in terms of real-time display of personalization as a decision of real-time analysis ( cf. data activation).

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11 Jan 2022
5 min read
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Introduction

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Conclusion

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