An ODOSCOPE calculated personalized product lists is based on
- real-time analysis
- real-time decision-making and
- dynamical user segments created in real time.
It is automatically played out and takes also into account your store’s own campaigns, playout strategies and business objectives.
Serve 100% of your traffic, that is all
- new users
- unknown users and
- unidentified users.
Consider their needs and deliver content according to their interests.
A personalized product list is a product list that takes into account the individual needs of the current user in his very situation. A truly individualized list displays the relevant products prominently and converts users into customers.
By our user-centric approach, you show your users what they want to see. You respect the current situation of the user and use the cross-touchpoint knowledge about very similar users (read more about our modules Customer Data Platform and Real-time AI-modules).
By taking your users and your in-stock products as the starting point for your display strategies, you ensure a satisfying customer experience by respecting users’ interests and meeting their expectations – regardless of which channel they use to reach your product page.
A personalized product list by ODOSCOPE stands for
- dynamically reacting on every click, and
- properly implemented personalization at the heart of customer experience.
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