A newsletter is the most personal marketing channel. Being your key for a lasting customer relation it is a 1st party channel which data is all yours.
Yet, how to send out newsletters that truly matter?
By acting user-centrically, not product-centrically.
Relevant personalization is data-driven recommendation based on the user. Thus, analyzing all the user data, including
- static data
- behavioral data and possibly even in combination with
- external data
you have all the insights you need to identify individually relevant content for each of your subscribers and users of all other touchpoints like
- product page
- shopping cart
- banner ads etc.
where recommendations are displayed automatically and data-driven. ODOSCOPE predicts your users’ interests for any category or product type – independent from the purchase history and independent from 3rd parties.
Integrating the ODOSCOPE intelligence to your newsletter and recommendation strategy you will deliver individual relevancy for any user including new and hitherto unknown customers.