Expert knowledge for data-driven, holistic personalization and
AI-powered category merchandising.

Take advantage of our download offer.

We have compiled our expertise for you in product flyers, white papers, checklists and the ODOSCOPE portrait. You can download these documents here. For further questions, our data and technology experts are always available. You can make an appointment directly with Ralph Hünermann or Matthias Bettag.


AI-powered Merchandising

ODOSCOPE AI-powered Merchandising. Learn more.

Smart and automated assortment control
Maximise sales and improve your product offering with informed decision making. Match your business goals with improved CX.


Adaptive Creative Optimization

ACO - Adaptive Creative Optimization with ODOSCOPE

Individualized banner ads
based on 1st party data and session-based profiling. Once a banner location is won, ODOSCOPE’s AI
takes only 4 milliseconds to calculate which is …


Individualized Newsletter

Individualized Newsletter with ODOSCOPE

Just the right content for everyone with newsletters that matter. Put your customer information in the right context with a mailing whose content adapts to the customer’s situation…


Product List Sorting

AI-driven and automated Product list sorting with ODOSCOPE.

User-centrically and in real time. Individually relevant product lists to every single user. Based on data-driven insights and optionally weighted to support your campaign goals …




The Customer Engagement Platform.
Powered by data. Personalized through AI. Scaled with automation. How to increase marketing efficiency across customer touchpoints …


Data-driven CX optimization


Learn from 4 top experts about basics, best implementation and most exciting trends around the topic of customer experience. Get insights by André Morys (konversionskraft), Michael Böhme (Zalando), …


CX optimization


Customer satisfaction is even more essential in an online business than offline, as the nearest competitor is only a few clicks away. Follow these tricks and tips to continuously optimize CX…


Next Level Personalization

Whitepaper of ODOSCOPE: Nest level personalization

Learn how to get your business on fast lane by following the innovative technical approach of “Situationalization”, the Next-Level Personalization. You will read of how to use the current user’s …


Mobile Optimiatzion

Cover Checklist Mobile Optimization of ODOSCOPE

Conversion boosting is a known term. But in times of “mobile first” it becomes even more important to adapt one’s conversion processes to mobile devices. Here you get relevant tricks and tips …


5 tips to shine at Xmas

Cover Checklist: 5 tips to shine at Xmas; checlist by ODOSCOPE

Christmas time is shopping time and probably one of the most important seasons for your shop. Discover 5 often forgotten tips to help you prepare your online shop and shine for Christmas.