According to an IDC study, global data volumes are expected to rise to a proud 175 zettabytes (175 with 21 zeros) by 2025. To make it clear: If this amount of data were stored on conventional DVDs and stacked, it would be possible to exceed the distance between Earth and Moon 23 times! These dimensions are not least due to the disproportionate growth rate of many e-businesses, which can collect massive amounts of data every second.
Companies hope to gain an insight into current trends, their performance and growth. In addition, they want to optimize customer satisfaction, increase sales, win new customers and improve processes through extensive information. This is quite a lot for them to do. To gain such extensive insights, you need the right methods that can prepare and process all the data accordingly.
So far so good, many managing directors of large online companies are thinking about implementing the latest Business Intelligence (BI) solution. But watch out: They reach their limits far too quickly in the face of the above-mentioned demands of the companies and do not produce the results that were initially hoped for. This is because BI only focuses on the past and could only answer the question, for example, “Which trends used to be current? Future-oriented use of data looks different!
This is where Continuous Intelligence comes into play, which sounds similar, but acts better, faster and with a view to the future. This allows data-driven decisions to be made in real time. Such measures fully meet the modern requirements for speed and agility. Instead of making tactical and strategic decisions like BI, Continuous Intelligence supports operational decisions with valuable insights.
You can get more insights into data-driven strategies in our whitepaper “Data-driven Customer Experience Optimization”.