The starting position
The sports goods retailer Tennis-Point offers over 12,000 sports and tennis articles in 19 online shops to users from 25 European countries. All shops of the tennis specialist are uniformly based on OXID eSales and use the natively implemented Elasticsearch solution for the internal search. A recommendation engine for product recommendations and other optimization tools are already in use. However, Tennis-Point could already show a strong turnover and an above-average conversion rate before using ODOSCOPE. In their efforts to continuously optimize the system, Tennis-Point has now set itself the goal of continuously improving the customer experience. The company’s strong international orientation made a more in-depth individualization of the shop necessary, which adapts both to regional preferences and to the current shopping situation of each individual user. In a market that is increasingly characterized by mobile
devices, multichannel functionality was also very important.