Strong multi-channel performance increases mobile sales particularly.

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With over 12.000 products, is one of the leading online providers of tennis articles in German-speaking countries. Since 2010, the sporting goods retailer has been offering its products through 19 online shops throughout Europe. It is thus on its way to becoming the largest supplier of tennis articles on a European level as well.

The starting position

The sports goods retailer Tennis-Point offers over 12,000 sports and tennis articles in 19 online shops to users from 25 European countries. All shops of the tennis specialist are uniformly based on OXID eSales and use the natively implemented Elasticsearch solution for the internal search. A recommendation engine for product recommendations and other optimization tools are already in use. However, Tennis-Point could already show a strong turnover and an above-average conversion rate before using ODOSCOPE. In their efforts to continuously optimize the system, Tennis-Point has now set itself the goal of continuously improving the customer experience. The company’s strong international orientation made a more in-depth individualization of the shop necessary, which adapts both to regional preferences and to the current shopping situation of each individual user. In a market that is increasingly characterized by mobile
devices, multichannel functionality was also very important.

The solutions

With the use of ODOSCOPE, Tennis-Point has found a solution that meets these requirements. In the Operational Intelligence platform, the retailer could consolidate all his historical (raw) data and use it to individualize the customer experience of his visitors.

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Comparison with and without ODOSCOPE

„The performance of ODOSCOPE convinced us in a sustainable way. In both the desktop and mobile versions, the solution delivers very good results for each of our customers and has significantly increased our sales.“

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Florian Braukmann | CMO, Tennis-Point