ODOSCOPE is exhibitor at #DMEXCO 2023 in Cologne

Meet ODOSCOPE at DMEXCO on 20 + 21 September 2023 in Cologne

DMEXCO, Europe’s leading marketing and tech event, will once again take place in the Cologne exhibition halls. Under the motto “Empowering Digital Creativity”, the digital industry will discuss how digital creativity impacts the digital economy.

We will be there and are looking forward to meeting you on site. Together with our partners from [zerone], elyum and apollon, you can find us in Hall 6.1 at booth C-031 (→ Hall 6, Level 1, Aisle C, No. 031).

On Wednesday our CEO and technical visionary, Ralph, will be speaking on DialogStage (Dialogue Area) on this topic:

“Personalized product listings – the hidden sales booster”.

The assortments of online stores are getting bigger and bigger, while mobile displays are the rule and the attention span of users is getting shorter and shorter. So in product lists, only a fraction of the available products are noticed by users. To prevent potential customers from leaving the store immediately, they need to see relevant products right away. The challenge is that 60% to 80% of users cannot be recognized.

In this presentation, you will learn

→ how you can still show all users individually relevant products by individualized product lists and

→ how you can use first- and zero-party data for this purpose.

→ Case studies will also show you how personalized product lists can leverage additional sales.

Fore more information click here.

And those who are familiar with our DMEXCO booth presence from previous years know that, in addition to relevant and creative topics for online marketing, we always have something tasty in store: This time we offer you pure coffee pleasure in all imaginable variations.

So come on over! We are looking forward to seeing you!

The most important data at a glance

When: 20 + 21 September 2023
Where: Cologne, Koelnmesse
Booth: Hall 6.1, No C-031
Lecture: Wednesday, 1.45pm on DialogStage

Our team, that is Matthias, Ricardo and Ralph are all looking forward to welcome you at our booth.

Be there! 🙂