This post informs Shopware customers about the process and benefits of connecting their online shop to ODOSCOPE's Customer Engagement Platform – a platform providing a 100% GDPR-compliant personalization solution [...]
5 Methods of Sales Psychology in E-Commerce Whenever something is sold and bought, apart from the rational processes, emotions and impulses play a decisive role. This is why sales [...]
The digital marketing space is using many different data sources for website optimization, effective advertising, retargeting users who abandoned a cart, for onsite and offsite personalization efforts, and many [...]
Interview with konversionsKRAFT founder André Morys The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as [...]
Personalization is currently one of the hottest buzzwords in e-business. German e-business media produces lurid headlines such as "Without personalization no brand loyalty" or "Consumers expect personalization" - [...]
