In the list of the 100 best-selling German B2C online shops, based on the “E-Commerce Market Germany 2017” study, well-known retailer brands rank behind Amazon: Otto and Tchibo as generalists, the clothing retailers Zalando, Bonprix and H&M, as well as MediaMarkt, Conrad and Notebooksbilliger for consumer electronics.
These are names for which it does not seem surprising at first that they persist in the online trade. Some can look back on a long tradition as mail-order catalog companies, while others have a strong foothold in stationary retailing. As a result, they already had existing customer access and market awareness. But some have also managed to make a name for themselves through intensive and aggressive marketing with large sums of investment.
In addition to these giants, however, there are also a large number of less known online retailers whose sales nevertheless rank in the top 100. There are, for example, family businesses such as Thomann, the world’s best-selling music retailer, or specialists such as Zooplus, a pet supplies retailer.
These retailers, who are rather unknown to the general public, are also established players. Just like the big players, they obviously do a lot right. Because the online customer, who is considered to be less loyal and highly demanding, likes to spend his money there.
But what exactly can we learn from this?
We have filtered out 5 success factors for you.