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Automated real-time playout of user-individual product lists at TITUS

„With ODOSCOPE, we can effectively use our data to drive success by providing an individualized and positive shopping experience for our customers. ODOSCOPE has supported us very well with smooth, timely and uncomplicated communication during the technical integration and extension.“

Raphael Bergmann, Full Stack Web Developer at TITUS

The TITUS online shop uses Shopware as shop system combined with Matomo as tracking system. As B2C online shop TITUS offers high-quality skateboard products to beginners and professional skaters alike, as well as streetwear clothing from exclusive brands.

To increase its conversion rate and to improve the relevance of product recommendations based on price-sensitivity TITUS connected its shop to the ODOSCOPE Customer Engagement Platform. Up until this point, there was no data-driven, automated process for automatically displaying product lists based on the interests and needs of the current user.

The challenge was for TITUS to optimize its online shop as touchpoint for discovery, i.e. to optimize customer search for inspiration.

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