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Situational real-time personalization revolutionizes the shopping experience at PETER HAHN

„With the ODOSCOPE Platform, we can now use our data to offer all visitors the most relevant products according to their respective shopping situation. This can revolutionize the shopping experience at PETER HAHN and significantly increase revenue as well as order and return rates.“

Tobias Arendt, Head of Digital Product Management & Marketing Automation, E-Commerce Division at PETER HAHN GmbH

PETER HAHN’s online store offers customers inspiration for styling trends and a wide range of fashion items and accessories. The focus is on resource-saving production and long-lasting product quality. In particular, brand-name models in the mid-range and higher price segments are marketed with a focus on a narrowly defined target group. The international B2C store sells products in ten countries and serves existing customers in particular.

PETER HAHN uses the ODOSCOPE Customer Engagement Platform to sort product lists according to the user’s individual shopping situation and purchasing needs. In this way, situational …

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Case Study Peter Hahn and ODSCOPE