The young, fast-growing store provider DefShop was looking for a solution to optimize the customer experience. The ever-growing needs of store visitors in particular demand a product range that is relevant to them. Personalized product lists are a promising way to achieve this. Until now, however, the product lists in the store were primarily sorted according to the current status of the products.

Defshop’s goal is to offer customers an individual shopping experience. The aim is therefore to create a store that is primarily geared to the interests of its users and structured accordingly.

The urban fashion specialist has a strong focus on search engine and social media marketing to inform its customers about current offers. In this way, not only existing customers but also many new and, above all, unknown users are addressed. Due to the high traffic on the store, DefShop already had a large amount of historical tracking data from various silos. The team was now looking for a solution to merge and profitably utilize this…

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