Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have a lot to learn in some areas. Large online shops tend to find it more difficult to deal with more innovative topics in particular. This is mostly due to lengthy investment decisions and equally long amortization periods (the period until refinancing of the investment).
On the contrary, the game industry is considered to be particularly agile, mobile and innovative. There are large, international corporations too, but despite their size, they manage to tackle new topics quickly and flexibly. The main reasons for this are the application of modern development methods (e.g. Scrum or Extreme Programming) and the use of new technical possibilities (e.g. Virtual/Augmented Reality) as well as the many young, highly specialized employees, who ensure rapid innovations in the game industry. Because the competition never sleeps and is always happy to accept dissatisfied players from other providers!
As a technology service provider, we have therefore asked ourselves:
What can e-commerce learn from the gaming industry?