The term gamification describes actions that use the game elements and mechanics learned by users in a completely different context. More generally, gamification often refers to the process of aiming for a sense of reward and success to encourage someone to perform a desired action. In an originally non-game application, in our case an online shop, game-based components are integrated to inspire customers to buy, share content or stay in the shop for a longer period of time.
By embedding gamification, conventional websites and shop structures can not only be made more interesting through (virtual) rewards, but the user experience can also be greatly enhanced. Which customer does not dream of spicing up the monotonous routine of ordering and payment processes with inspiring mini-games?
Even auction platforms such as eBay do not live solely from bargain hunting, but also attract users by competing with other bidders until the last second. With the right gameplay and strategy, e-commerce providers can benefit greatly from gamification methods and reliably solve some of the most common but also most difficult problems in e-commerce, such as low shopping cart values and lack of customer loyalty. The following 4 factors are important to consider in your gamification strategy: