ODOSCOPE for Publishers

The ODOSCOPE platform uses situationalization to adapt the article stream in your online magazine fully automatically, in real-time and 100% GDPR-compliant to the situation of your readers. Thus, you present even unknown users in every situation only relevant content, inspire them with exciting content and encourage them to read on.

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Challenge

Online magazines cover a wide range of topics. Due to the large number of articles, which are usually sorted chronologically, it is often difficult for readers to find relevant content right away. Especially on mobile devices. If readers are not individually inspired on the start page, they tend to jump off again quickly.

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Solution

The situationalization solution sorts the article stream in such a way that relevant content is displayed first to each user according to interests, behavior and situation. For this, real-time personas are used, which also take into account changing interests of one and the same reader. This makes an individual creation of content possible, even for unknown users and before their first interacation.

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Result

Situationalization creates a personal digital magazine for each user, which offers relevant content at every moment of the reading experience. ODOSCOPE turns your online magazine into a source of inspiration, which through its individual relevance encourages further reading and generates a more loyal readership. Especially on mobile sites.

Felgenshop
Bild Shop
Mister Spex
Klingel
Instyle
Tom Tailor
Defshop
Asambeauty
Erwin Müller
Praxisdienst
Tennispoint
Albamoda
Wenz

Benefits for Publisher

  • Situatively relevant articles in every moment of the reading experience
  • Individualized compilation of publishing content
  • Addressing unknown users before their first interaction
  • Article sorting according to individual user interests, behaviour & situation
  • Tailor-made magazine for every user
  • Loyal readership and more returners (up to 18% more views per visit)
  • Uplift of the click through rate by up to 22%.

Read InStyle Case Study

Situationalization Strategies:

Online magazines usually have a broad range of topics, ranging from fashion to nutrition and sport, appealing to a diverse audience with a wide variety of interests. In order to show the right reading material, from the right topic to the right user, ODOSCOPE uses situationalizationto sort article teasers on homepages for each user, tailoring the page for the user needs and situation.

The result is a distinct online magazine for each user with content perfectly tailored to their needs. The consideration of historical usage behavior also ensures that readers are always shown new content. For example, articles that have already been read are automatically hidden, increasing readers satisfaction and the number of returning readers.

InStyle-Real-time-Personas

Online magazines usually have a broad range of topics, ranging from fashion to nutrition and sport, appealing to a diverse audience with a wide variety of interests. In order to show the right reading material, from the right topic to the right user, ODOSCOPE uses situationalizationto sort article teasers on homepages for each user, tailoring the page for the user needs and situation.

The result is a distinct online magazine for each user with content perfectly tailored to their needs. The consideration of historical usage behavior also ensures that readers are always shown new content. For example, articles that have already been read are automatically hidden, increasing readers satisfaction and the number of returning readers.

InStyle-Real-time-Personas

Recommendations in an article feed are usually made according to the most recent articles, trends or contributions that users have viewed most frequently in the past. However, these can deviate strongly from the current interests of the reader.

With ODOSCOPE, recommendations are based on surfing behavior of users who are most similar to the reader in terms of their current reading situation. Further reading is stimulated and inspired by individually relevant article suggestions.

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Live Demo:
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We show you what our platform can do for you. Based on many examples and your specific business case directly in the ODOSCOPE Dashboard. Make an appointment now!

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