ODOSCOPE for E-Commerce

The ODOSCOPE situationalization platform rearranges the product lists in your shop. Fully automated, in real-time, 100% GDPR-compliant and in line with the current user situation. You show to even unknown users the products that are most relevant in their current situation – while you support your present sales strategy.

Challenge-Icon

The Challenge

We were educated during the last decade to believe that the only relevant results are the first results. However, as shop operators only know about 20% of their users before their first click, they can only personalize for this small group. The 80% left have a shop according to the “one site fits all” principle – and jump off more frequently.

Solution-Icon

The Solution

Instead of personal data, ODOSCOPE uses situational data (such as device type, time, weekday, referrer or location) to draw conclusions about the needs of the current user. This data doesn’t require an opt-in and is sent with every access, so the shop is optimized for each individual user.

Results-Icon

The Results

You present even unknown users with the most relevant content and products: Throughout the entire customer journey, every visitor receives his or her own shop – even before the first click. Your business goals are also taken into account when the products are rearranged. The efficient and inspiring customer experience ensures higher sales and stronger customer loyalty.

Felgenshop
Bild Shop
Mister Spex
Klingel
Instyle
Tom Tailor
Defshop
Asambeauty
Erwin Müller
Praxisdienst
Tennispoint
Albamoda
Wenz

Fully automated platform for situationalization

The self-learning ODOSCOPE platform helps you to display content automatically and situation-aware. Our Customer Success Team also supports you in achieving individual goals through ODOSCOPE as efficiently as possible.

Thanks to the interactive and intuitive dashboard, you always have a complete overview and gain a deep understanding of the needs of your users. Based on this, you can use our controller to define special business goals such as reduce returns, promote your own brands or sell off stocks. Your goals will then be weighted more strongly by the algorithms.

Situationalization Strategies:

70% of all users use product lists – but only 35% find a relevant product there. This corresponds to 50% of missed sales potential!

ODOSCOPE remedies this situation by rearranging product lists: It shows on the top of the lists products that are most relevant to the current user and his or her current situation. This ensures significant CR and sales uplifts. Thanks to full automation, the high costs of manually maintaining your lists are eliminated at the same time.

Graphic-Productboosting

70% of all users use product lists – but only 35% find a relevant product there. This corresponds to 50% of missed sales potential!

ODOSCOPE remedies this situation by rearranging product lists: It shows on the top of the lists products that are most relevant to the current user and his or her current situation. This ensures significant CR and sales uplifts. Thanks to full automation, the high costs of manually maintaining your lists are eliminated at the same time.

Rearranging Product Lists

While using the product search, online shoppers are not willing to browse through the results for several minutes. In the age of Google, they expect to find individually relevant products directly on page 1. Nevertheless, many shop operators only sort their search results by top sellers or by the most recent products – individuality looks different.

ODOSCOPE intervenes and sorts the search results situation-aware. In this way, every user finds directly what he is looking for – and benefits from an efficient, inspiring customer experience.

Re-sorting of Search Results

Product recommendations à la Amazon are usually based on the interests of historical customers who looked at or bought similar products. However, these interests can differ greatly from those of the current shopper.

ODOSCOPE, on the other hand, gives recommendations based on the shopping behavior of users similar to the current visitor in terms of their situation. It is much more likely that these situation-aware recommendations are aligned with the wishes of the current shopper. The shopper will be inspired and advised by individually relevant product suggestions – just like in a stationary shop.

Customization of Product Recommendations

The personalization of product lists often conflicts with the optimal realization of individual business goals. And season changes or current campaigns usually require manual intervention in lists.

With ODOSCOPE, customer- and business goals go hand in hand: Products are not only re-sorted according to their user relevance, but also according to their importance for your individual business logic. Factors such as margins, availability, samples or new collections can be included in the playout logic at the touch of a button. Intelligent algorithms find their optimal weighting.

Campaign-driven Assortment Management

Live Demo:
Convince yourself

We show you what our platform can do for you. Based on many examples and your specific business case directly in the ODOSCOPE Dashboard. Make an appointment now!

Request live demo

Live Demo ODOSCOPE