ODOSCOPE for E-Business

The ODOSCOPE Situationalization Platform helps your e-business to customize content and dynamic elements based on situational data at all digital customer touchpoints. By using existing user data, you create a customized, relevant user experience for everyone, in any situation – fully automated, in real time and 100% GDPR compliant.

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Challenge

Relevant content and page elements are becoming increasingly important for users when it comes to online presences in e-business. However, implementing this is difficult for companies as they know only 20-30% of their users before the first click. The majority, i.e. 70-80% of users, have to accept generalized content and inflexible page elements.

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Solution

ODOSCOPE uses situational data (such as device, weather, referrer or location) to obtain information about the user situation and the associated needs of users. With this knowledge all customer touchpoints of your online business can be optimized for EVERY single user.

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Result

You customize the different touchpoints of your e-business even for unknown users. Make onsite advertising, email marketing and many other elements of your website highly relevant for every user and in every situation. In this way you can increase your conversion rate by 20% and more through a personalized and inspiring user experience.

Felgenshop
Bild Shop
Mister Spex
Klingel
Instyle
Tom Tailor
Defshop
Asambeauty
Erwin Müller
Praxisdienst
Tennispoint
Albamoda
Wenz

Situationalization Strategies:

With ODOSCOPE, you can make your mailings an effective part of your online communication. For this purpose, e-mails with thematic relevance are customized to their recipients, in which contents such as information, offers or campaigns are individually composed for each user.

For each recipient, tailor-made e-mails are created, whose contents are generated in real time at the moment of opening and are perfectly tailored to individual interests and needs. In addition, the playout logic can take into account, for example, the availability of articles, campaign campaigns or your own business logic.

E-Mail-Optimization

With ODOSCOPE, you can make your mailings an effective part of your online communication. For this purpose, e-mails with thematic relevance are customized to their recipients, in which contents such as information, offers or campaigns are individually composed for each user.

For each recipient, tailor-made e-mails are created, whose contents are generated in real time at the moment of opening and are perfectly tailored to individual interests and needs. In addition, the playout logic can take into account, for example, the availability of articles, campaign campaigns or your own business logic.

E-Mail-Optimization

Knowing that your website visitors have different interests and needs, you should say goodbye to static pages and generalized content. With the ODOSCOPE platform you can redesign the content of your landing pages in real time.

Each of your visitors receives an individual landing page before his or her first interaction, which contains content relevant to his or her situation. Thus, he benefits from relevant content as well as individually appealing designs and layout styles. This highly relevant user experience not only increases your conversion rates, but also improves your click-through rates and increases your turnover.

Landing Page Optimization

In order to efficiently exploit the significant revenue potential of onsite campaigns for your e-business, your online advertising should be adapted to the needs of your users in real time. However, legal regulations (e.g. GDPR) are making this process increasingly difficult.

ODOSCOPE provides a solution and plays out your advertising on the basis of the behavior of users who are similar to the current user in terms of their situation – fully DSGVO compliant. This situationalized, inspiring advertising content is much more likely to match the individual interests of the user. This will increase your click rate and thus your revenue.

Ads Optimization

With our automated, data-driven A/B/n testing method, the ODOSCOPE platform helps you to evaluate different strategies. Use granular and multivariate tests to find out which customizations and configurations perform best for your users.

By reviewing the test results, you can not only achieve a deeper understanding of your users, but also continuously optimize them according to individual requirements. In this way you can find out which content really appeals to your users and cause conversions – without a developer!

ABn Test Optimization

Live Demo:
Convince yourself

We show you what our platform can do for you. Based on many examples and your specific business case directly in the ODOSCOPE Dashboard. Make an appointment now!

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Live Demo ODOSCOPE