Real-time capable, no modeling, precise, self-learning, automated: Discover our prescriptive big data analyses.
Step 1: Tracking
Step 2: Self-Learning
Step 3: Real-Time Clustering
Step 4: Prescriptive Analysis
Tracking of user interactions with the displayed content and updating of the data stock with new information:
All user reactions about the content calculated by ODOSCOPE are stored anonymously and integrated into the database. Thus, the analysis is continuously refined and optimized.
Recording and correlation of all inventory data of your online shop. Consolidation of your existing data from different systems and creation of the historical data basis for ODOSCOPE:
ODOSCOPE dissolves data silos and forms a historical database from your databases: Web analysis, ERP/PIM, warehouse data, returns data, CRM, socio-demographic data and more form the basis.
Collection of your customers’ profile data when entering the online shop. Real-time clustering of similar peer groups in the database:
As soon as a user enters your online shop, ODOSCOPE records all relevant profile properties and compares them with the existing database. Correlation-based real-time analyses determine for each individual page element the users who are most similar to your current shop visitors (statistical siblings). This is perceived in all its versatility and can be perfectly addressed. From now on, this user enriches the collected database further – anonymously – and is included in the constantly repeating analyses.
Real-time analysis of user profile data and playout of products and content of highest relevance:
Based on our in-memory technology, ODOSCOPE algorithms calculate in real time which page elements have the highest purchase probability for the current user and his peer group. The calculated page elements with the highest conversion probability are played automatically. More, with lower probabilities, will be stored and included in new analyses in the future.
ODOSCOPEs Operational Intelligence optimizes and personalizes your online shop – permanently and self-learning.
Through prescriptive big data analysis and the high dimensional, self-learning ODOSCOPE algorithms we record all characteristics and versatility of all visitors. This way we increase the relevance of the content for each individual, especially for the anonymous user – even BEFORE the first click.
ODOSCOPE uses your existing data, but it remains securely in-house with you. Means: You alone retain data sovereignty. In addition, we work strictly in accordance with German data protection regulations. Our servers are located exclusively in certified German data centers.
ODOSCOPE technology brings together your existing data sources. Through correlation analyses, you gain new insights that are directly applied.
With ODOSCOPE you can define your own target functions and adjust them to your processes – no matter whether you want to reduce returns, increase margins, sell off stock, etc.
Using ODOSCOPE, you have full transparency over outcomes and over why certain content in certain situations receives higher ranking.
The implementation of our technology and the integration of your data works quickly and easily via JavaScript: ODOSCOPE can work after just one day. Our correlation-based algorithms take stock data, product feeds, returns data, margins, CRM, CMS and sociodemographic data into account.
We show you what our platform can do for you. By means of many examples and your specific business case, directly on the dashboard. Arrange a personal web-session now.
Contact ODOSCOPE