How the ODOSCOPE platform works

Step 1: Tracking

Step 2: Self-Learning

Step 3: Real-Time Clustering

Step 4: Prescriptive Analysis

Tracking of user interactions with the displayed content and updating of the data stock with new information:

All user reactions about the content calculated by ODOSCOPE are stored anonymously and integrated into the database. Thus, the analysis is continuously refined and optimized.

Recording and correlation of all inventory data of your online shop. Consolidation of your existing data from different systems and creation of the historical data basis for ODOSCOPE:

ODOSCOPE dissolves data silos and forms a historical database from your databases: Web analysis, ERP/PIM, warehouse data, returns data, CRM, socio-demographic data and more form the basis.

Collection of your customers’ profile data when entering the online shop. Real-time clustering of similar peer groups in the database:

As soon as a user enters your online shop, ODOSCOPE records all relevant profile properties and compares them with the existing database. Correlation-based real-time analyses determine for each individual page element the users who are most similar to your current shop visitors (statistical siblings). This is perceived in all its versatility and can be perfectly addressed. From now on, this user enriches the collected database further – anonymously – and is included in the constantly repeating analyses.

Real-time analysis of user profile data and playout of products and content of highest relevance:

Based on our in-memory technology, ODOSCOPE algorithms calculate in real time which page elements have the highest purchase probability for the current user and his peer group. The calculated page elements with the highest conversion probability are played automatically. More, with lower probabilities, will be stored and included in new analyses in the future.

Read more about the topic

Prescriptive Big Data analyses in real time

ODOSCOPEs Operational Intelligence optimizes and personalizes your online shop – permanently and self-learning.

Live Demo:
Find Out for Yourself

We show you what our platform can do for you. By means of many examples and your specific business case, directly on the dashboard. Arrange a personal web-session now.

Live Demo odoscope