Strong multi-channel performance increases mobile revenue in particular.

Strong multi-channel performance increases mobile revenue in particular. Tennis-Point.de is one of the leading online suppliers of tennis products in German-speaking countries with over 12,000 products. Since 2010, the sporting goods retailer has been offering its products in 19 online shops throughout Europe. This means that it is on the way to becoming the largest supplier of tennis products at European level as well.

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Starting position

The sporting goods retailer Tennis-Point offers over 12,000 sports and tennis articles in 19 online shops to users from 25 European countries. All shops of the tennis specialist are uniformly based on OXID eSales and use the natively implemented solution of Elasticsearch for the internal search. A recommendation engine for product recommendations and other optimization tools are already in use. In this way, Tennis-Point was able to show a strong turnover and an above-average conversion rate even before the use of ODOSCOPE.

In an effort of continuous optimization, Tennis-Point had now set itself the goal of further improving the customer experience. The strong international orientation of the company required a deeper individualization of the shop, which adapts to regional preferences as well as to the current shopping situation of each individual user. In a market that is increasingly characterized by mobile devices, the topic of multichannel functionality was also very important.

Vergleich odoscope vs. control

Product lists in the mobile view with (l.) and without ODOSCOPE.

Our solution

With the use of ODOSCOPE, Tennis-Point has found a solution that meets these requirements. In the Operational Intelligence platform, the dealer was able to combine all his historical (raw) data and use it to individualize the customer experience of his visitors. With the help of this data, ODOSCOPE is able to calculate the individually relevant sorting of products for every visitor, known or unknown, and to play them out automatically. Product list sorting has a particularly strong influence on mobile devices. Since these only represent a few products per page, it is all the more important that the content displayed is relevant for the user.

During the initial test phase, ODOSCOPE was implemented by Tennis-Point quickly, easily and almost independently on the server side. Thus, the tool can now play to its full potential and also rearrange the search result lists of Elasticsearch according to individual relevance.

Project achievements

By using ODOSCOPE, the already strong figures of Tennis-Point could be improved once again. In addition to a lower bounce rate, the sporting goods retailer recorded a significant increase in page views per visit and the conversion rate. The result was double-digit sales growth. Especially users of mobile devices can enjoy a comfortable shopping experience with increased customer experience and a great time saving while shopping, as ODOSCOPE shows them their favorite products right away. The advantage ODOSCOPE’s technology can have for Tennis-Point, especially with regard to mobile customers, is shown by an impressive sales uplift for mobile sales from the product lists. In addition, ODOSCOPE relieves the team of the sporting goods retailer, as the fully automated, data-driven processes minimize the resources required for maintenance and care of the product lists of the 19 shops.

Uplift-mit-odoscope-Graph-August

ODOSCOPE achieved top uplifts of up to 65% for mobile views of product lists in individual shops.

„Die Performance von ODOSCOPE hat uns nachhaltig überzeugt. Sowohl in der Desktop- als auch in der mobilen Variante liefert die Lösung sehr gute Ergebnisse für jeden unserer Kunden und hat so unseren Umsatz merklich gesteigert.“ – Florian Braukmann, CMO, Tennis-Point