Too much content to offer your users an individual reading experience?

Large audience with varying interests

Online magazines cover a wide range of topics and at the same time have to address a large audience with widely varying interests and user situations.

Tedious content search by readers

Due to the typical chronological sorting of articles, readers must laboriously search for relevant content.

Without individualized content readers jump off

Your readers are not addressed individually, thus losing their interest in your site and jumping off without a personalized content stream.

The ODOSCOPE platform
as individual content supplier for a larger readership

For individual sorting and recommendation, personalized for your readers:

  • sorts the article stream according to the individual interests, behaviour and situation of each user;
  • always displays situationally relevant content first;
  • also takes into account changing interests of one and the same reader through real-time personas;
  • compiles suitable content even for unknown users before their first click.
Instyle Case Study

In just 4 steps to situate your online magazine

Situationalization strategies

Sorting of editorial articles

  • Topics, article teasers and magazine content are re-sorted for all users

  • Individual reading needs are taken into account

  • Content is adapted to the current user situation

  • Each reader is given a personalised, tailor-made online magazine

  • Increased user satisfaction will be ensured.

Recommendation of editorial articles

  • Articles are recommended based on the surfing behaviour of your users

  • The current reading situation of your users when playing the recommendations is always taken into account

  • Recommendations are adapted to the needs of the current reader

  • Your readers are inspired by individually relevant content suggestions

  • It actively encourages further reading.

Inspire your users now with relevant touchpoints in every situation

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  • individualized composition of publishing content

  • addressing unknown users before their first interaction

  • Article sorting according to individual user interests, user behaviour and situations

  • tailor-made magazine for each of your users

  • Loyal readership and more return visitors (up to 18% more views per visit)

  • Uplift of the click-through rate by up to 22%

Inspire your users now with relevant touchpoints in every situation

Schedule a meeting now
  • individualized composition of publishing content

  • addressing unknown users before their first interaction

  • article sorting according to individual user interests, user behaviour and situations

  • tailor-made magazine for each of your users

  • loyal readership and more return visitors (up to 18% more views per visit)

  • uplift of the click-through rate by up to 22

Learn more about ODOSCOPE

We would like to show you live how the ODOSCOPE platform works and what possibilities it opens up for your business.

Schedule a meeting