Publisher - ODOSCOPE

Too much content to offer your users an individual reading experience?

Large audience with varying interests

Online magazines cover a wide range of topics and at the same time have to address a large audience with widely varying interests and user situations.

Tedious content search by readers

Due to the typical chronological sorting of articles, readers must laboriously search for relevant content.

Without individualized content readers jump off

Your readers are not addressed individually, thus losing their interest in your site and jumping off without a personalized content stream.

The ODOSCOPE platform
as individual content supplier for a larger readership

For individual sorting and recommendation, personalized for your readers:

sorts the article stream according to the individual interests, behaviour and situation of each user;
always displays situationally relevant content first;
also takes into account changing interests of one and the same reader through real-time personas;
compiles suitable content even for unknown users before their first click.

Instyle Case Study

In just 4 steps to situate your online magazine

Provision of your data

Definition of your goals

Creation of the data map

Correlation of all data points

Situationalization strategies

Sorting of editorial articles

Topics, article teasers and magazine content are re-sorted for all users
Individual reading needs are taken into account
Content is adapted to the current user situation
Each reader is given a personalised, tailor-made online magazine
Increased user satisfaction will be ensured.

Recommendation of editorial articles

Articles are recommended based on the surfing behaviour of your users
The current reading situation of your users when playing the recommendations is always taken into account
Recommendations are adapted to the needs of the current reader
Your readers are inspired by individually relevant content suggestions
It actively encourages further reading.