When you ship your products after customers have completed your purchase, you could also include free giveaways. These have different effects. First of all, every customer enjoys something free of charge. This giveaway can also be a small sample of existing products. Thus, the customer tests a new product, which he also puts into the shopping basket next time, if he has a positive experience with it. That way, you create a win-win situation for the customer and your revenue in the mid-term.
This method of sales psychology is particularly effective in the B2C sector. Some good examples of this can be found in redpepper’s Product Sampling Guide. The wholesale chain Costco can temporarily increase its sales by up to 200% through free food samples. This is because 81% of consumers are more likely to buy a product if they could try it free of charge beforehand. In the case of beauty products, a prior free sample of the product is even the fourth most important factor influencing purchase decisions. More important are only the factors buying experience, recommendation of friends or family and the price.
The giveaway method is used excellently at Douglas, for example. In their online shop, the user can select his free sample himself. The number of free samples is also linked to the shopping basket value. There is also the possibility of a surprise rehearsal. It would certainly be interesting to find out what percentage of users ultimately buy the tested product.