Your personalized customer approach should be designed as efficiently as possible?

This poses the following challenges

80 percent of your users are you
unknown

The Customer Journey should be individually tailored to the needs of the current user

Relevant contents are to be played out dynamically and device-dependend


Our solution:
The ODOSCOPE platform

For customer touchpoints that encourage users to click on

  • uses situation-related data (such as device, weather, referrer or location) for current
    User situation
  • sorts content according to the individual interests, behaviour and situations of each user
  • optimizes the customer journey for each individual access
  • adapts content to the changing interests of one and the same user through real-time personas

This way you can situationalize your e-business even for unknown users

data-driven, automated, real-time

Your situationalization strategies

E-Mail composition

The ODOSCOPE platform

  • makes your mailings an efficient part of your online communication

  • increases the relevance of e-mails for the recipients

  • puts together contents individually at the moment of opening

  • delivers tailor-made e-mails for each recipient

  • coordinates content such as offers, promotions, etc. with the individual interests and needs of the user – in real time

  • takes into account the availability of articles, campaign actions and much more in its playout logic.

Compilation of landing pages

The ODOSCOPE platform

  • puts an end to static pages and flat-rate content

  • redesigns the content of your landing pages in real time according to the situation

  • generates an individual landing page for each of your visitors even before their first interaction

  • adapts content, designs and layout styles individually to the needs of the current user

  • inspires your users through situationally relevant content

  • creates a highly relevant user experience, which significantly increases conversion rates and your turnover.

Optimization of advertising

The ODOSCOPE platform

  • efficiently exploits the sales potential of your onsite campaigns

  • adapts your onsite advertising to the needs of your users in real time

  • plays advertising based on current user behaviour

  • uses real-time personas that are similar to the current user in terms of their situation

  • is fully compliant with GDPR

  • inspires users through situational relevant advertising content

  • increases the click rate and your turnover.

A/B/n Testing

The ODOSCOPE platform

  • offers you an automated, data-driven A/B/n testing method to try out different strategies à la drag & drop

  • finds the best adjustments and configurations for your target group through granular and multivariate tests

  • creates a deeper understanding for your users through multivariate tests

  • enables continuous optimisation according to your individual requirements

  • shows you which content really appeals to your users and triggers conversions.

Inspire your users now with relevant touchpoints in every situation

Schedule a meeting now
  • Situational highly relevant content at every moment of the customer journey

  • Individualised compilation of onsite advertising

  • Addressing unknown users before their first interaction

  • Content sorting according to individual user interests, behaviour and situation

  • Tailor-made, inspiring user experience for simply every visitor

  • Stronger customer loyalty and significantly more return customers

  • Conversion rate of up to 20%

  • Significantly higher customer live value

Inspire your users now with relevant touchpoints in every situation

Schedule a meeting now
  • Situational highly relevant content at every moment of the customer journey

  • Individualised compilation of onsite advertising

  • Addressing unknown users before their first interaction

  • Content sorting according to individual user interests, behaviour and situation

  • Tailor-made, inspiring user experience for simply every visitor

  • Stronger customer loyalty and significantly more return customers

  • Conversion rate of up to 20%

  • Significantly higher customer live value

Learn more about ODOSCOPE

We would be happy to show you live, how the ODOSCOPE platform works and what possibilities this can open up for your business.

Schedule a meeting now