Your personalized customer approach should be designed as efficiently as possible?
This poses the following challenges
Our solution:
The ODOSCOPE platform
Our solution:
The ODOSCOPE platform
For customer touchpoints that encourage users to click on
- uses situation-related data (such as device, weather, referrer or location) for current
User situation - sorts content according to the individual interests, behaviour and situations of each user
- optimizes the customer journey for each individual access
- adapts content to the changing interests of one and the same user through real-time personas
This way you can situationalize your e-business even for unknown users
data-driven, automated, real-time
Your situationalization strategies
E-Mail composition
The ODOSCOPE platform
makes your mailings an efficient part of your online communication
increases the relevance of e-mails for the recipients
puts together contents individually at the moment of opening
delivers tailor-made e-mails for each recipient
coordinates content such as offers, promotions, etc. with the individual interests and needs of the user – in real time
takes into account the availability of articles, campaign actions and much more in its playout logic.
Compilation of landing pages
The ODOSCOPE platform
puts an end to static pages and flat-rate content
redesigns the content of your landing pages in real time according to the situation
generates an individual landing page for each of your visitors even before their first interaction
adapts content, designs and layout styles individually to the needs of the current user
inspires your users through situationally relevant content
creates a highly relevant user experience, which significantly increases conversion rates and your turnover.
Optimization of advertising
The ODOSCOPE platform
efficiently exploits the sales potential of your onsite campaigns
adapts your onsite advertising to the needs of your users in real time
plays advertising based on current user behaviour
uses real-time personas that are similar to the current user in terms of their situation
is fully compliant with GDPR
inspires users through situational relevant advertising content
increases the click rate and your turnover.
A/B/n Testing
The ODOSCOPE platform
offers you an automated, data-driven A/B/n testing method to try out different strategies à la drag & drop
finds the best adjustments and configurations for your target group through granular and multivariate tests
creates a deeper understanding for your users through multivariate tests
enables continuous optimisation according to your individual requirements
shows you which content really appeals to your users and triggers conversions.
Inspire your users now with relevant touchpoints in every situation
Situational highly relevant content at every moment of the customer journey
Individualised compilation of onsite advertising
Addressing unknown users before their first interaction
Content sorting according to individual user interests, behaviour and situation
Tailor-made, inspiring user experience for simply every visitor
Stronger customer loyalty and significantly more return customers
Conversion rate of up to 20%
Significantly higher customer live value
Situational highly relevant content at every moment of the customer journey
Individualised compilation of onsite advertising
Addressing unknown users before their first interaction
Content sorting according to individual user interests, behaviour and situation
Tailor-made, inspiring user experience for simply every visitor
Stronger customer loyalty and significantly more return customers
Conversion rate of up to 20%
Significantly higher customer live value
