Now one can begin as a shop operator to make some optimization measures. The To Do list is long in order to create a user-friendly, individual online shop: Offer a user-friendly design, integrate improved site navigation, use appealing content, optimize product placement or refine the structure of the shop. There must be an easier way, right?
This is where the situationalization platform of ODOSCOPE comes in. Within a miliseconds, the situational data of every shop visitor is analyzed – regardless of whether he is already known or visits as an anonymous user or first-time visitor.
The goal is to present the user with an individual shop that corresponds to his current situation and thus his current needs. Because a user, who enters the shop on a Monday morning with his smartphone via the latest newsletter of a business magazine pursues different interests and intentions than someone, who surfs on Facebook with his tablet on a rainy Saturday evening and is shown the latest collection of his favorite brand.
Situational data such as date, time, device, location, weather or referrer provide us with important information about the current needs of an online shopper. Based on this data, correlations to similar user (statistical sibblings) are found, which in turn allow conclusions to be drawn about the customers themselves. Instead of displaying what worked best for all visitors on the landing page as usual, situationalization allows you to include exactly the content that is really relevant for the current user. This way, the shop offers each individual user exactly the incentives they need to stay. By adapting the product lists and recommendations, key visuals, images, sliders, categorie lists, offers or content, the bounce rate can be significantly reduced.