As the origin of C-Commerce, it is not surprising that leading companies and experienced marketers are already using digital messaging channels. Conversational marketing measures are standard, especially for global market leaders. Accordingly, order confirmations, product details as well as shipping and delivery notifications can be sent via Facebook Messenger if desired. Uber lets customers order an Uber-taxi directly from WhatsApp and in China, lunch is already paid for at every corner via WeChat.
According to a recent LivePerson study, two-thirds of global consumers want to contact companies via Messenger, with demand being highest in European countries. 49% are even willing to spend more money with a company that offers messaging as a contact option. No wonder, for example, when you consider the increasing number of users of the top messenger services in Germany: While the Apple Messages App now claims 15.1 million active users daily, 18.1 million people in Germany use Facebook Messenger every day. With 58 million users, the vast majority of consumers rely on WhatsApp as their daily messenger of choice.