Through AI felgenshop.de becomes a pioneer in product list sorting

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Founded in 2015, felgenshop.de is now the market leader in online sales of car rims in Germany. With more than 8,000 products from a wide range of brands, felgenshop.de specializes in selling complete wheels (wheel sets).
The customer selects the wheel rim and the matching tire and can have them
these ready-mounted home to let deliver.
DF Automotive GmbH, the company behind felgenshop.de, has been in existence since 2006 and, together with other online stores, is one of the market leaders in sporty car accessories.

The starting point

felgenshop.de offers its users a wide range of over 8,000 tires and rims. In the way of store optimization, felgenshop.de wants to use its already existing, but so far unused data treasures profitably in the future. The expert in sporty car accessories was looking for a way to tailor article lists to the current user and display them in a relevant way.

The solution

By using ODOSCOPE, felgenshop.de can now display its very large product range in an automated and user-specific manner, taking into account a wide range of factors such as vehicle type, rim, season/weather, TÜV certificates, etc. The shop manager can intervene manually at any time and define rules to achieve business goals even better. At the same time, the store manager can intervene manually at any time and define rules to achieve business goals even better.

High-dimensional real-time analyses enable the user-specific combination of rims and vehicle types in accordance with legal requirements …

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ODOSCOPE Dashboard graph revenue per visit felgenshop

„We are all bubbling over with ideas about what we would like to do with ODOSCOPE and the algorithm behind it in the future and are definitely looking forward to finding processes that we can optimize even further with it in the coming months or even years.“


Björn Marquardsen | Head of E-Commerce

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