The dilemma of personalization can be solved by the clever use of anonymous situational data. Because these are data points, every user leaves behind when visiting a website. Specifically, these are data points such as the device used (smartphone, iPad, PC etc.), date, weekday or IP. From this the region, i.e. the approximate location, can be derived anonymously.
On the basis of this situational data, content can be displayed which, according to the historical data, has already led to conversions or high interaction among users in a similar situation. This method is called situationalization.
Situationalization efficiently resolves the dilemma of personalization. This is because situational data does not require an opt-in and is sent with every access by every user. They also do not allow any conclusions to be drawn as to the identity of the visitor. Who exactly someone is, is completely irrelevant for a successful situationalization of the contents. This innovative method is fully GDPR compliant and allows you to optimize your digital channels for 100% of your visitors.