Use your data treasure cleverly: This is how you turn Big Data into Smart Data!
ODOSCOPE2021-04-09T13:52:26+00:00Collecting data: A trend that is almost as common in the digital age as
5 Trends for e-commerce in 2020
ODOSCOPE2021-04-09T14:02:41+00:00The new decade is about to start and will bring with it numerous digital
The Power of First Party Data
Matthias Bettag2021-04-09T14:20:26+00:00The digital marketing space is using many different data sources for website optimization,
Data-driven versus rule-based – 5 success tips for the optimal automation strategy
ODOSCOPE2021-04-12T09:34:50+00:00The entire working world is changing and is already showing the effects of
Data Governance 101: What it is, why it is important and how to achieve it
ODOSCOPE2021-04-12T09:44:42+00:00Data governance should be on top of any C-levels’ agenda, but more often
10 Data & Analytics Trends that (will) change your business
ODOSCOPE2021-04-12T10:04:49+00:00Data is generated and collected in almost all industries in unimaginable quantities. According
7 marketing measures with which you frighten away users
ODOSCOPE2021-04-13T15:03:01+00:00Anyone who travels on the Internet will inevitably be confronted with more or
Dilemma of personalization: 20% is not enough
ODOSCOPE2021-04-13T15:10:48+00:00Personalization is currently one of the hottest buzzwords in e-business. German e-business media
Insights on Conversion Optimization by Brian Massey
ODOSCOPE2021-04-14T12:58:50+00:00Brain Massey, web optimization expert and founder of the agency Conversion Sciences talks
4 Reasons for Operational Intelligence – the competitive advantage for your E-Business
ODOSCOPE2021-04-14T11:10:12+00:00Here’s how to exceed the high expectations of today’s customers with Operational Intelligence
On the trail of personalization: A survey on the good old Aunt Emma principle
ODOSCOPE2021-04-14T11:02:44+00:00Personalization is much more than just one of the buzzwords in the e-commerce
Conversion Boosting through Bounce Rate Optimization
ODOSCOPE2021-04-12T11:44:30+00:00For shop operators, the conversion rate is an essential key performance indicator (KPI). They
What E-Commerce Can Learn From The Game Industry – 7 Starting Points
ODOSCOPE2021-04-09T13:48:03+00:00Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have a
