Data Activation
How is your business doing in terms of data activation? More tools and
Control your data
Cologne, 31 March 2022. In 2023 Universal Analytics (aka Google Analytics) will go
E-Commerce: Testing multiple strategies at once
What can e-commerce sites do to optimize the customer experience without getting lost
Real-Time Personalization – Smart. Safe. Super performant.
How to deliver a truly personalized user experience by making intelligent use of
What is Conversion Rate Optimization
Conversion definitions The CRO-process Usability Optimization Shopping
Use your data treasure cleverly: This is how you turn Big Data into Smart Data!
Collecting data: A trend that is almost as common in the digital age
5 Trends for e-commerce in 2020
The new decade is about to start and will bring with it numerous
The Power of First Party Data
The digital marketing space is using many different data sources for website
Data-driven versus rule-based – 5 success tips for the optimal automation strategy
The entire working world is changing and is already showing the effects
Data Governance 101: What it is, why it is important and how to achieve it
Data governance should be on top of any C-levels’ agenda, but more
Web Summit 2019: top 3 topics from the largest tech conference in the world
The eleventh edition of the Web Summit brought great speakers and necessary discussions
10 Data & Analytics Trends that (will) change your business
Data is generated and collected in almost all industries in unimaginable quantities.
7 marketing measures with which you frighten away users
Anyone who travels on the Internet will inevitably be confronted with more
Dilemma of personalization: 20% is not enough
Personalization is currently one of the hottest buzzwords in e-business. German e-business
Insights on Conversion Optimization by Brian Massey
Brain Massey, web optimization expert and founder of the agency Conversion Sciences
4 Reasons for Operational Intelligence – the competitive advantage for your E-Business
Here’s how to exceed the high expectations of today’s customers with Operational
On the trail of personalization: A survey on the good old Aunt Emma principle
Personalization is much more than just one of the buzzwords in the
Conversion Boosting through Bounce Rate Optimization
For shop operators, the conversion rate is an essential key performance indicator (KPI).
What E-Commerce Can Learn From The Game Industry – 7 Starting Points
Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have
