The TITUS online shop uses Shopware as shop system combined with Matomo as tracking system. As B2C online shop TITUS offers high-quality skateboard products to beginners and professional skaters alike, as well as streetwear clothing from exclusive brands.
To increase its conversion rate and to improve the relevance of product recommendations based on price-sensitivity TITUS implemented ODOSCOPE. Up to this point no data-based automated process was in place that allowed lists to be displayed automatically while matching the current user’s interests and needs. The challenge was for TITUS to optimize its online shop as touchpoint for discovery, i.e. to optimize customer search for inspiration.