More turnover at lower costs through shop-wide individualization

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Founded in 1953, Praxisdienst is one of the leading mail order companies for medical technology in Germany and Europe. In its online shop, the company offers its customers an extensive range of products for human, dental and veterinary medicine. Praxisdienst attaches great importance to excellent customer service, comprehensive product information and appealing topics.

Starting position

Praxisdienst offers its customers an online shop created by dotfly with an extensive range of products from the fields of human, dental and veterinary medicine. The company’s B2B shop is based on OXID eSales and uses OXSEARCH (based on Elasticsearch) for internal shop search and product lists.

The econda Recommendation has been used so far for cross-sell recommendations. In the effort for a good usability and inviting customer approach, category overview pages and product lists have so far been maintained manually, cost and time consuming. However, the personnel costs for this and the susceptibility to errors increased with the constantly growing product range in the flourishing business. Therefore, Praxisdienst was looking for a tool to automate shop maintenance and customer approach.

Our solution

With ODOSCOPE’s SaaS solution, Praxisdienst has found this tool. ODOSCOPE is able to determine individually relevant content for every visitor, known or unknown, and to deliver it to them automatically. The tool can be applied to almost any dynamic page content. For this reason, the Praxisdienst has already expanded the use of ODOSCOPE after a short time and now uses the solution not only for the individually relevant sorting of product lists and category overview pages …

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“The data-driven approach of ODOSCOPE has convinced us in the long term. We can completely save the constantly increasing manual effort for product list sorting and thus significantly reduce our costs for shop maintenance while simultaneously achieving double-digit sales increases.“

Michael Heine | Managing Director, Praxisdienst