A realizable implementation of buyer personas in practice refers to a maximum of 3-4 characters, which reflect the most important needs of your main target groups. However, if a customer has other needs and interests than the selected persona group to which the online shop is focused, the ” Wannabe Personalization ” will fail.
Here is an example: Your customer Jason is one of dozens, of the persona group “Digital Native”. He gets inspiration from Facebook and Instagram, visits your Online- Shop from home with the tablet and finishes the ordering process on the go with his smartphone. His shopping cart usually contains the latest streetstyle fashion. If you now suspect Jason in your Online-Shop, you will optimize it in such a way that a seamless Omnichannel Experience is given and all Streetstyle articles are placed particularly present. From now on, you can adapt recommendations and sorts to suit his persona group.