Situationalization: The New Dimension of Personalization
What is situationalization? Situationalization vs. personalization How does situationalization
What is Conversion Rate Optimization
Conversion definitions The CRO-process Usability Optimization Shopping
Customer Experience Optimization
What is a Customer Experience? Measuring the CX CX
The Power of First Party Data
The digital marketing space is using many different data sources for website
Conversational Commerce innovates shopping experience – 5 steps to the perfect strategy
Voice and messaging applications developed on the basis of artificial intelligence (AI)
Data-driven versus rule-based – 5 success tips for the optimal automation strategy
The entire working world is changing and is already showing the effects
Data Governance 101: What it is, why it is important and how to achieve it
Data governance should be on top of any C-levels’ agenda, but more
The way to a consistent customer experience: Interview with konversionsKRAFT founder
The topic of Customer Experience Optimization (CXO) is often characterized by a competition
Web Summit 2019: top 3 topics from the largest tech conference in the world
The eleventh edition of the Web Summit brought great speakers and necessary discussions