Situationalization: The New Dimension of Personalization
ODOSCOPE2021-04-14T10:47:06+00:00What is situationalization? Situationalization vs. personalization How does situationalization work?
What is Conversion Rate Optimization
ODOSCOPE2021-04-14T10:47:14+00:00Conversion definitions The CRO-process Usability Optimization Shopping Cart
Customer Experience Optimization
ODOSCOPE2021-04-14T10:47:25+00:00What is a Customer Experience? Measuring the CX CX optimization
Real-Time Personalization – Smart. Safe. Super performant.
Matthias Bettag2021-06-11T08:01:46+00:00How to deliver a truly personalized user experience by making intelligent use of your
Use your data treasure cleverly: This is how you turn Big Data into Smart Data!
ODOSCOPE2021-04-09T13:52:26+00:00Collecting data: A trend that is almost as common in the digital age as
5 Trends for e-commerce in 2020
ODOSCOPE2021-04-09T14:02:41+00:00The new decade is about to start and will bring with it numerous digital
Time for a level up! Top 4 Gamification factors for your e-commerce marketing
ODOSCOPE2021-04-09T14:14:17+00:00In video games and game apps, users receive rewards when they defeat end
Revolutionize your shopping experience with ODOSCOPE at INTERNET WORLD 2020
ODOSCOPE2021-04-12T09:57:03+00:00INTERNET WORLD EXPO is entering the next round with a completely revised concept.
The Power of First Party Data
Matthias Bettag2021-04-09T14:20:26+00:00The digital marketing space is using many different data sources for website optimization,
Conversational Commerce innovates shopping experience – 5 steps to the perfect strategy
ODOSCOPE2021-04-09T14:33:19+00:00Voice and messaging applications developed on the basis of artificial intelligence (AI) enable
Data-driven versus rule-based – 5 success tips for the optimal automation strategy
ODOSCOPE2021-04-12T09:34:50+00:00The entire working world is changing and is already showing the effects of
Data Governance 101: What it is, why it is important and how to achieve it
ODOSCOPE2021-04-12T09:44:42+00:00Data governance should be on top of any C-levels’ agenda, but more often
The way to a consistent customer experience: Interview with konversionsKRAFT founder
ODOSCOPE2021-04-12T09:53:03+00:00The topic of Customer Experience Optimization (CXO) is often characterized by a competition between
Web Summit 2019: top 3 topics from the largest tech conference in the world
ODOSCOPE2021-04-12T10:23:48+00:00The eleventh edition of the Web Summit brought great speakers and necessary discussions for
Black Friday fever: Online customers want more than just bargains
ODOSCOPE2021-04-12T10:33:03+00:00When the starting point of the Christmas business is debated, then Black Friday