Blog - ODOSCOPE

Situationalization: The New Dimension of Personalization

What is situationalization? Situationalization vs. personalization How does situationalization

Conversion definitions The CRO-process Usability Optimization Shopping

What is a Customer Experience? Measuring the CX CX

How is your business doing in terms of data activation? More tools and

Cologne, 31 March 2022. In 2023 Universal Analytics (aka Google Analytics) will go

This post informs Shopware customers about the process and benefits of connecting their online

What can e-commerce sites do to optimize the customer experience without getting lost

How to deliver a truly personalized user experience by making intelligent use of

Collecting data: A trend that is almost as common in the digital age

Cookie	Duration	Description
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Cookie	Duration	Description
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
CONSENT	16 years 4 months 4 days 10 hours	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.

Cookie	Duration	Description
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.

Cookie	Duration	Description
_pk_id.7.e089	1 year 27 days	No description
_pk_ses.7.e089	30 minutes	No description
_pk_testcookie_domain		No description
AnalyticsSyncHistory	1 month	No description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
kununu	session	No description available.
kununu_country	1 hour	No description available.
kununu_country_ip	1 hour	No description available.
kununu_op	1 year	No description available.
li_gc	2 years	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.