Situationalization: The New Dimension of Personalization
ODOSCOPE2021-01-29T13:18:37+00:00What is situationalization? Situationalization vs. personalization How does situationalization work?
What is Conversion Rate Optimization
ODOSCOPE2021-01-29T13:20:47+00:00Conversion definitions The CRO-process Usability Optimization Shopping Cart
Customer Experience Optimization
ODOSCOPE2021-01-29T13:22:00+00:00What is a Customer Experience? Measuring the CX CX optimization
Web Summit 2019: top 3 topics from the largest tech conference in the world
Alena2021-02-22T13:02:35+00:00The eleventh edition of the Web Summit brought great speakers and necessary discussions for
5 Trends for e-commerce in 2020
ODOSCOPE2021-02-22T12:57:10+00:00The new decade is about to start and will bring with it numerous digital
Use your data treasure cleverly: This is how you turn Big Data into Smart Data!
Alena2021-02-22T12:49:11+00:00Collecting data: A trend that is almost as common in the digital age as
The way to a consistent customer experience: Interview with konversionsKRAFT founder
Alena2021-02-22T12:47:37+00:00The topic of Customer Experience Optimization (CXO) is often characterized by a competition
Data Governance 101: What it is, why it is important and how to achieve it
Alena2021-02-21T16:47:09+00:00Data governance should be on top of any C-levels’ agenda, but more often
Data-driven versus rule-based – 5 success tips for the optimal automation strategy
Alena2020-12-03T09:40:03+00:00The entire working world is changing and is already showing the effects of
Time for a level up! Top 4 Gamification factors for your e-commerce marketing
ODOSCOPE2021-02-22T12:17:27+00:00In video games and game apps, users receive rewards when they defeat end
The Power of First Party Data
Matthias Bettag2021-02-22T12:28:48+00:00The digital marketing space is using many different data sources for website optimization,
Conversational Commerce innovates shopping experience – 5 steps to the perfect strategy
ODOSCOPE2021-02-22T12:34:07+00:00Voice and messaging applications developed on the basis of artificial intelligence (AI) enable
The 3 highlight topics of DMEXCO 2019
ODOSCOPE2021-03-05T19:23:50+00:00"Trust in you" was the motto of DMEXCO 2019 and therefore trust was
The Perfect Customer Experience Optimization Team
ODOSCOPE2021-03-05T19:24:27+00:00According to Gartner, up to 200 (!!!) different customer experience indicators are measured
GDPR meets E-Commerce: This is the solution for the GDPR dilemma
ODOSCOPE2021-03-05T19:22:50+00:00Last year on May 25, 2018, the time had come: The new General
