Data Activation
How is your business doing in terms of data activation? More tools and
Control your data
Cologne, 31 March 2022. In 2023 Universal Analytics (aka Google Analytics) will go
Plug & Play – Personalization for Shopware-Systems
This post informs Shopware customers about the process and benefits of connecting their online
E-Commerce: Testing multiple strategies at once
What can e-commerce sites do to optimize the customer experience without getting lost
Real-Time Personalization – Smart. Safe. Super performant.
How to deliver a truly personalized user experience by making intelligent use of
Use your data treasure cleverly: This is how you turn Big Data into Smart Data!
Collecting data: A trend that is almost as common in the digital age
5 Trends for e-commerce in 2020
The new decade is about to start and will bring with it numerous
Time for a level up! Top 4 Gamification factors for your e-commerce marketing
In video games and game apps, users receive rewards when they defeat
Revolutionize your shopping experience with ODOSCOPE at INTERNET WORLD 2020
INTERNET WORLD EXPO is entering the next round with a completely revised
The Power of First Party Data
The digital marketing space is using many different data sources for website
Conversational Commerce innovates shopping experience – 5 steps to the perfect strategy
Voice and messaging applications developed on the basis of artificial intelligence (AI)
Data-driven versus rule-based – 5 success tips for the optimal automation strategy
The entire working world is changing and is already showing the effects
Data Governance 101: What it is, why it is important and how to achieve it
Data governance should be on top of any C-levels’ agenda, but more
The way to a consistent customer experience: Interview with konversionsKRAFT founder
The topic of Customer Experience Optimization (CXO) is often characterized by a competition
Web Summit 2019: top 3 topics from the largest tech conference in the world
The eleventh edition of the Web Summit brought great speakers and necessary discussions
Black Friday fever: Online customers want more than just bargains
When the starting point of the Christmas business is debated, then Black
10 Data & Analytics Trends that (will) change your business
Data is generated and collected in almost all industries in unimaginable quantities.
Do it like HelloFresh, About You & Co.: 5 tips for the shopping behavior of your customers
Where online business used to be laughed over years ago, in today's
Expert Interviews: Data-driven Customer Experience Insights by Marc Preusche (DEPT)
The following article is an excerpt from an interview with Marc Preusche,
4 Myths of Customer Experience & why you shouldn’t believe them
Delivering an excellent Customer Experience (CX) has become the supreme discipline in
CX Optimization: Fast or accurate? Answers from Zalando, konversionsKRAFT & Co
When it comes to customer experience optimization, the focus is on the
The 3 highlight topics of DMEXCO 2019
"Trust in you" was the motto of DMEXCO 2019 and therefore trust
The Perfect Customer Experience Optimization Team
According to Gartner, up to 200 (!!!) different customer experience indicators are
The Battle between Privacy and Individual Customer Experience
Even one year after the introduction of the new Basic Data Protection
This is how L’Oréal, Tennis-Point & Co make their customers happy: 4 CX Best Practises of the Giants
Although an "excellent Customer Experience" (CX) is particularly pleasurable for customers and
Buyer Personas: Why conventional personas are not enough
Imagine a brunette woman at the age of 25. Let's call her
Technologies in commerce: 5 innovations that (will) revolutionize commerce
For years there have been technologies in commerce, that have reinvented processes,
This is the artificial intelligence of Amazon & Co
Online-shops are operating in an environment that has changed rapidly over the
7 marketing measures with which you frighten away users
Anyone who travels on the Internet will inevitably be confronted with more
Dilemma of personalization: 20% is not enough
Personalization is currently one of the hottest buzzwords in e-business. German e-business
GDPR meets E-Commerce: This is the solution for the GDPR dilemma
Last year on May 25, 2018, the time had come: The new
More turnover and customer loyalty? Consider shopping situations!
E-commerce sales have been growing at a consistent double-digit rate for years.
How asambeauty shines with the next generation of recommendations
On its online platform asambeauty presents a dream world of over 500
Individually relevant product lists through situationalization
Suppose a user visits your online store for the first time and
App Store Optimization: 7 Keys for More App Downloads
The app market is huge and the competition is growing steadily! There
4 Top Conversion Blogs You Should Read
For many large e-businesses, conversion optimization is an important issue. Because even
Insights on Conversion Optimization by Brian Massey
Brain Massey, web optimization expert and founder of the agency Conversion Sciences
More Conversions: 5 Methods of Sales Psychology in E-Commerce
Whenever something is sold and bought, apart from the rational processes, emotions
5 negative examples of your conversion rate optimization
Conversion optimization is on everyone's mind and is considered by many online
4 Reasons for Operational Intelligence – the competitive advantage for your E-Business
Here’s how to exceed the high expectations of today’s customers with Operational
On the trail of personalization: A survey on the good old Aunt Emma principle
Personalization is much more than just one of the buzzwords in the
Conversion Boosting through Bounce Rate Optimization
For shop operators, the conversion rate is an essential key performance indicator (KPI).
What E-Commerce Can Learn From The Game Industry – 7 Starting Points
Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have
Learn from the big players: 5 success factors from Thomann, Zooplus & Co.
In German e-commerce, there are online-shops that are thriving despite Amazon's growing
Situationalization: The New Dimension of Personalization
What is situationalization? Situationalization vs. personalization How does situationalization
What is Conversion Rate Optimization
Conversion definitions The CRO-process Usability Optimization Shopping
Customer Experience Optimization
What is a Customer Experience? Measuring the CX CX
